A brand is usually a symbolic embodiment introducing all information concerned with a company or its production. Usually a brand consists of a name, logotype and other visual elements peculiar to the company such as distinctive fonts, color schemes and so on. The aim of branding is to associate a brand with products or services that the company offers.
Presently the term trademark is more applicable to what the brand became. There are a lot of companies available on the market putting similar production on it and that is why in order to represent a company a brand should be very distinctive. That is why it is necessary to protect a newly-developed brand through registration as a trademark. Once your brand is registered, no third party is allowed to use it - thus your brand including your name and logotype becomes an important intellectual property asset.
There are few aspect of a brand - the psychological aspect and the experiential aspect. The experiential aspect or the brand experience comprises the sum of all points of contact with the brand and the psychological aspect is commonly regarded as the brand image design. Designing a brand image is a very difficult task as it should create a perfect association with the production of the company.
It is very important to develop the expectations including the brand experience through branding, by emphasizing some unique features of the product or service such as utmost quality or durability. The brand image has to be "branded" into the minds of consumers by professional branding carried out by brand image designers. The brand image development is a real art. Successful branding aims at achieving brand recognition in the market. If a brand enjoys a massive positive sentiment in the marketplace then it is said to have attained brand franchise.
In the brand image development good brand image properties are very important. Thus the Disney brand is widely recognized by its distinctive script font. A logotype is one of the main parts of a brand and that is why a designer should pay much attention to its design. A brand designer ought to follow the basic design principles of color, space, shape, consistency and clarity to represent the brand properly.
Presently the association of a service or a product with a brand has become a part of pop culture. Today most products have some part of brand identity starting from butter to luxury apparel. Even religious organizations and political parties generate ideas or promises that can be referred to as branding. Good branding results in bigger attractiveness of a product in comparison with a similar product which doesn't have a branding campaign performed.
Thus a branded product or service costs higher than a product of the same quality. In the era of mass-produced goods branding is very important that is why a brand image design requires a lot of attention. A high quality brand image design helps boost your business by causing people to select your production despite that fact that it is not really different from other similar production available on the market in terms of quality.
No comments:
Post a Comment